ARM Announces New PrimeCell Peripheral for Memory Stick Products

CAMBRIDGE, England, Oct. 22 /PRNewswire-FirstCall/ -- ARM , the industry's leading provider of 16/32-bit embedded RISC processor solutions, today announced a new member of its PrimeCell(R) peripheral product family, the PL200 Memory Stick Host Controller for Memory Stick products. With technical support from Sony Corporation to ensure compatibility with the Memory Stick format including Memory Stick PRO, ARM developed the PL200 controller, which is widely used in products such as PDAs, cameras, mobile phones and electronic automotive solutions.

"ARM's introduction of new Memory Stick solutions based on its technology will facilitate the development of Memory Stick products by other manufacturers, which will help to realize the further expansion of the Memory Stick connected world," said Masaharu Yanaga, senior general manager, Memory Stick Division, Recording Media Company, Micro Systems Network Company, Sony Corporation. "The new PrimeCell PL200 product is highly efficient, and is a recommended solution for manufacturers who develop Memory Stick products."

"The two companies have been in a collaborative relationship," said Takio Ishikawa, president, ARM KK. "The strength of our relationship has enabled a new level of collaboration, which has resulted in the ARM(R) PrimeCell PL200 Host Controller becoming the preferred solution for the Memory Stick format."

The ARM PrimeCell PL200 Memory Stick Host Controller interfaces between the AMBA(TM) system bus and Memory Stick. It is supplied with a comprehensive software driver, which provides ease of system integration and a low gate count.

The ARM PrimeCell PL200 Memory Stick Host Controller is now available to licensees of the Memory Stick protocol. For more information, please go to the ARM website, http://www.arm.com/.

About ARM

ARM is the industry's leading provider of 16/32-bit embedded RISC microprocessor solutions. The company licenses its high-performance, low-cost, power-efficient RISC processors, peripherals, and system-on-chip designs to leading international electronics companies. ARM also provides comprehensive support required in developing a complete system. ARM's microprocessor cores are rapidly becoming a volume RISC standard in such markets as portable communications, hand-held computing, multimedia digital consumer and embedded solutions. More information on ARM is available at http://www.arm.com/.

NOTE: ARM and PrimeCell are registered trademarks of ARM Limited. AMBA is a trademark of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc (NASDAQ: ARMHY); its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; and ARM Belgium N.V.

CONTACT: Matthew Rodriguez of Text 100 Public Relations,
+1-415-593-8479, or mrodriguez@text100.com, for ARM; or Michelle Spencer of
ARM, +44-1628-427780, or Michelle.Spencer@arm.com

Web site: http://www.arm.com/